Product Design
30+ Years of Product Design: From Early Interfaces to Modern Prototyping
My journey in product design began at Terabyte Interactive, when digital interfaces were evolving into everyday experiences. One of my first major projects was designing an interactive product for Boehringer Ingelheim, where I learned to create dyamic digital experiences for complex medical content. This was a time when usability was still a developing field, and every interface had to be built from the ground up—no shortcuts, no templates, just pure problem-solving.
As the internet matured, so did product design. Leading the design for Freedom Furniture Australia marked a transition into online prototyping. InVision became my tool of choice, allowing me to refine interactions and test usability with the client before the build even started. It was a game-changer—being able to show working prototypes, which bridged the gap between my design team, the team and developers, making collaboration smoother and more iterative.
Fast forward to 2025, and Figma and XD are now my primary protyping workspaces. As the industry has evolved, so have the tools, but the fundamentals remain the same: understanding users, designing for clarity, and making technology more accessible. I’ve worked across a spectrum of product design challenges—from startup innovations to established B2B tech solutions and large-scale website upgrades.
Each project demands a different approach, whether it’s shaping a brand-new experience from scratch or refining an existing digital product to better serve its users.
The last three decades have shown me that product design is never just about aesthetics—it's about how things work, how they communicate, and how they help people. Whether it’s an interactive medical interface in the ’90s, an e-commerce platform in the 2000s, or a sophisticated SaaS product today, the goal remains the same: create experiences that are as intuitive as they are impactful.
Product design is more than a profession for me; it’s a continuous evolution. And after 30+ years, I’m just as excited about what’s next.
Product Design Projects:
