Exploring the Design of Kiwi PyCon XII Poster: A Fusion of Nostalgia and Contemporary Branding
Kiwi PyCon XII, the highly anticipated conference for Python enthusiasts, is just around the corner. This year, attendees can expect another exciting and visually captivating experience.
Developing the poster for this years event was efficient thanks to the grid design process that went into creating the brand’s design foundations last year. Building upon the success of the previous year's rebranding, merging elements from the past and present to produce a poster that captures the essence of Kiwi PyCon XII.
Embracing Nostalgia: The Bauen+Wohnen Magazine influence the poster's design. Layout is rooted in the grid layout developed for the 2022 Kiwi PyCon Magazine. Mata drew inspiration from the magazine designs of Bauen+Wohnen, a German architectural publication popular in the 1950s and 60s, particularly the work of Emil Maurer. The design evokes a sense of familiarity while paying homage to the rich history of graphic design.
Colours of Southland: A connection to the environment is at the heart of the brand elements. The goal is to establish a strong connection with the conference's location each year. Mata infused the poster with a colour scheme inspired by Southland. By incorporating shades of purple and pink, reminiscent of blooming lavender, the design not only represents the natural beauty of the area but also creates a visually striking contrast against the grid structure.
Highlighting Last Year's Success: The poster features photographs from last year's event (Photo credits: Kristina D.C. Hoeppner). These images not only serve as a reminder of the vibrant and engaging atmosphere but also generate anticipation among potential attendees. Additionally, the poster highlights the Ascott hotel, the venue for Kiwi PyCon XII, further solidifying its association with the event.
Bridging Past and Present: Brand elements from the 2022 rebranding have been re-used in the design of the poster of Kiwi PyCon. By incorporating these elements such as the python trails or the Kiwi prints, Mata establishes consistency and coherence with the overall visual identity of the conference. This approach creates a strong visual connection between the poster and other marketing materials, allowing for a unified and recognizable brand presence.
Conclusion: The Kiwi PyCon XII poster represents a harmonious blend of past and present design influences. Through the clever incorporation of the Bauen+Wohnen magazine grid, the deep southland colour scheme, and brand elements from the 2022 rebranding, Mata has created a visually stunning and cohesive design. As attendees eagerly anticipate the conference in Waihopai Invercargill, this poster serves as a captivating glimpse into what promises to be a memorable event.