Being inspired: A dynamic program sheet for NZFW and Black Label

At Black Label , each project is infused with the brands signature touch, elevating it to new heights of luxury and sophistication.

When tasked with crafting a marketing offer for five VIP guests, Mata embarked on a journey to seamlessly blend architectural elegance with the glamour of high-end fashion. This layout not only exudes opulence but also provides ample space to showcase content in a visually stunning manner.

The design philosophy revolves around a grid-like layout, incorporating compounds of space and vertical bars that filter images, reminiscent of architecture. These vertical bars not only add visual interest but also guide the viewer's gaze down the design, creating a sense of flow and cohesion that is synonymous with Black Label’s aesthetic.

The program itself unfolds as a vertical timeline, spanning three days of exclusive VIP experiences and culminating in calls to action for interested parties to engage further. Vertical lines seamlessly connect elements throughout the design.

In terms of color palette, I took cues from the photographic shots, selecting hues that complemented Black Label's identity while maintaining a cohesive visual aesthetic. Gold accents were introduced to add a touch of opulence, perfectly complementing the muted copper tones sampled from the photographs.

Photographs were carefully curated and formatted to mirror the elongated poses of fashion models, further enhancing the overall elegance and sophistication of the design.

In essence, the vision for this project embodies the intersection of architecture and fashion, resulting in a visually stunning marketing offer that epitomizes Black Label's commitment to delivering unparalleled luxury experiences. From the meticulously curated color palette to the thoughtful layout and design elements, my inspiration shines through, elevating Black Label to new heights of excellence in the realm of luxury travel and hospitality.